Hyper-Personalisation in Recruitment

Recruiters are under pressure to do more with less. More outreach. More placements. More relationships. Less time. Less budget.

The answer isn’t to work harder. It’s to work smarter – and that starts with hyper-personalisation.

At Tiny Dot, we help recruiters deliver outreach that actually lands. Not just because it’s automated – but because it’s hyper-relevant. We combine CRM data with real-time insights from sources like LinkedIn, company websites, and press releases to craft messages that sound personal, timely, and informed – without your team lifting a finger.

And when you personalise this well, the benefits ripple across your whole business.

Why Hyper-Personalisation Is a Game-Changer for Recruiters

1. It saves hours of manual research
   Forget scrolling LinkedIn for company updates or digging through your CRM for the last touchpoint. Tiny Dot pulls in relevant context automatically – from promotions and hiring news to funding rounds and industry shifts – and uses it to shape your message. You get the benefit of deep research, without actually doing it.
2. It reduces wasted outreach
   Generic emails are easy to ignore. But a message that references a company’s recent expansion, a candidate’s promotion, or a shift in hiring trends? That gets attention. Personalised outreach boosts open and reply rates, meaning fewer follow-ups and more meaningful conversations from the start.
3. It makes candidates and clients feel seen
   Everyone wants to feel like more than just a name on a spreadsheet. Hyper-personalised outreach shows you understand their world – whether it’s the challenges of hiring in a fast-scaling startup or the career path of a high-potential candidate. It builds trust faster and shortens the path to “yes.”
4. It’s not just smart – it’s scalable
   The beauty of our approach is that you don’t have to choose between personal and efficient. With Tiny Dot, you can send hundreds of emails a day – each one tailored to the recipient’s company, context, and stage in your funnel. It’s like giving every recruiter on your team a full-time researcher and copywriter.‍

‍

‍Real Examples of Hyper-Personalisation in Action

• Candidate Re-Engagement: “Hi James – I saw you’ve just moved into a team lead role at Monzo. Congrats! I’ve got a Head of Engineering role open that could be a natural next step when the time’s right – want to catch up?”
• Client Outreach: “Hi Priya – I noticed your team at Zephyr just closed a Series B. I work with several scaleups navigating rapid hiring after funding, and I’d love to share what’s working across the market.”
• Warm Follow-Ups: “Hi Dan – I saw your CTO spoke at Web Summit last week about AI adoption. We’ve placed a few specialists in that space recently and might be able to help if you’re hiring.”
  

None of these messages require manual research. Tiny Dot makes them happen automatically – sourcing signals, writing content, and syncing with your CRM.

‍

The Payoff? Time Saved, Costs Cut, and Happier Humans All Round

• Recruiters spend less time chasing leads and more time closing deals.
• Candidates receive messages that feel thoughtful, not transactional.
• Clients see you as a partner who understands their business – not just another agency.
  
  

And because everything is tracked and measured, your team keeps learning what works – and keeps getting better.

In Short: Hyper-Personalisation Isn’t Just a Nice-to-Have. It’s the Shortcut to Better Recruitment.

‍

With the right tools, you can build meaningful relationships faster, reduce reliance on ads and cold messages, and make every email feel like it was written just for the person receiving it – even if it wasn’t.

That’s what we do at Tiny Dot.

Want to see how it works?

Book a demo. We’ll show you how to personalise at scale – and make recruitment feel human again.